As a leading social media management platform, Hootsuite boasts powerful features and integrations to help businesses make managing their social presence easier. But it shouldn’t be the only option on your list.
If you are an oversold current Hootsuite customer or just need to improve your approval process or collaboration features, don’t worry.
Here are some great Hootsuite alternatives, ranging from powerful social media management software, Sprout Social, to affordable Buffer.
Take some time to work through these top Hootsuite alternatives and figure out which one is best for your business.
What Hootsuite Alternatives Are Worth Looking At?
Hootsuite has been an industry standard for social media management for many years. Nevertheless, various alternatives have special features and benefits that make them valuable to look at:
Cost-Effectiveness: Certain Hootsuite alternatives are quite less expensive or even provide free plans for startups or solo marketers who will be managing the company’s social media accounts.
User-Friendly Interface: One of the best aspects that individuals prefer regarding Later and Sprout Social is the user-friendly and simple designs of the apps. It will assist users in managing multiple accounts and schedules within less time.
Specialized Features: Some of them are specialized in particular pieces of social media management alone.
Advanced Analytics: More in-depth than Hootsuite, offerings like Sprinklr and Social Bee provide sophisticated monitoring and analysis platforms, enabling companies to track outcomes, determine the ROI, and make more targeted adjustments to their strategy.
Customization and Integration: A few, like Agorapulse, provide greater dashboard and report customization and integration with other tools, such as CRM tools, which can be an additional benefit in streamlining the workflow.
Customer Support: Some customers mention that there are other competitors who offer more active and careful customer support. It is often useful in fixing several issues.
Also Read: Best LinkedIn Marketing Tools
Best 10 Hootsuite Alternatives
1. Sprout Social
Sprout Social is among the most detailed social media management tools. It is intended to assist businesses in enhancing the social media experience.
The platform also allows collaboration between teams to manage social media content and customer interactions. It has other scheduling features, making it more ideal for small businesses or big corporations.
In addition, Sprout Social CRM integration ensures that organizations efficiently manage relationships with the target audience during communication.
Key Features:
- Influencer Collaboration Features
- Social Listening Tools
- Customizable Reporting
- Robust Analytics Dashboard
- Advanced Scheduling Tools
- Unified Social Inbox
- Team Collaboration and Workflow Approval
Pros:
- Comprehensive analytics
- Robust CRM integration
- Unified social inbox
- Team collaboration
- Social listening tools
Cons:
- High price point
- Steep learning curve
- Limited customization
Pricing
Get started with a 30-day free trial.
2. Agorapulse
Agorapulse is a complete social media solution that excels at social media monitoring mostly and reporting.
It has an easy-to-use interface where users can post efficiently and schedule content to be posted on different social media platforms.
Agorapulate boasts a highly excellent inbox where you can handle all your social media messages, comments, and mentions in a single platform.
Additionally, it has team collaboration functionality, which is appropriate for businesses or agencies that service numerous accounts.
Key Features:
- Unified Social Inbox
- Direct Publishing Tool
- Social Listening Capability
- PulseLink in Bio
- Detailed Analytics & Reporting
- Smart AI Image and Content Assistant
- Social Media ROI Tracker
Pros:
- User-friendly interface
- Efficient inbox management
- Detailed reporting
- Social listening and monitoring
- Team workflow management
Cons:
- Pricing structure
- Limited integrations
- Occasional performance issues
Pricing
Free plan available. Paid plans start from $69/user/month, and save up to 30% when you pay yearly. Try out premium features with a 30-day free trial.
3. Sendible
Sendible is a full-fledged tool developed for agencies as well as huge businesses to control their social networking pages.
It supports various social websites and carries advanced automation abilities to assist with social media promotions.
It further assists in keeping all the messages on the different social sites on a single portal, thus aiding in communication with the customers easily.
In addition, the tool comes with a white-label feature for agencies such that they are able to provide their clients with a highly customized social media management interface.
Key Features:
- Simplified Content Scheduling
- Smooth Workflows and Approval Process
- Ad Performance Insights
- Priority Inbox
- White Label Dashboard
- Analytics and Reporting
- Smart Compose Box
- Team and Client Collaboration
Pros:
- Multi-channel management
- Extensive automation features
- White-label options
- Customizable dashboards
- Client management tools
Cons:
- Complex interface
- Higher cost for advanced features
- Limited free plan
4. Buffer
Buffer is a social scheduling software with easy-to-use interface and is widely popular among users.
It allows for easy agenda-sharing and broadcasting to allow control of many social media pages.
Buffer has basic analysis with only post likes and shares and might be utilized by small businesses as well as by individuals.
It also has a browser extension so one can post content directly from the browser.
Some are standard features, but Buffer is still one of the best choices for teams that require their social media management tool to be easy to use, affordable, and simple.
Key Features:
- Multi-platform Publishing
- Schedule and Queue Posts
- AI Content Generator
- In-depth Analytics
- Unified Engagement Tool
- Visual Social Media Calendar
- Customizable Landing Page Template
Pros:
- Simple and intuitive interface
- Affordable pricing
- Browser extension
- Reliable scheduling
- Transparent pricing
Cons:
- Limited analytics
- No social listening
- Limited team features
- No CRM integration
Pricing
Free plan available. Paid plans start from $6/month, save 2 months with annual billing.
5. Eclincher
Eclincher also includes advanced social network analysis and reporting capability, and team collaboration features for effective team working.
Eclincher is a comprehensive social media management tool for businesses, agencies, and influencers. It boasts a great native feature set with post-scheduling capability, content feeding capability, and social monitoring capability.
It also includes an asset library in which multimedia content can be saved and reposted for marketing campaigns.
Eclincher has more advanced team collaboration tools as well as more advanced social network analysis and reporting capabilities.
Key Features:
- AI and Automation
- Community Engagement
- Multi-platform Scheduling and Management
- AI-Powered Social Listening
- Tailored Analytics and Reporting
- Content Discovery and Curation
Pros:
- Affordable plans
- Bulk scheduling
- Comprehensive analytics
- Team collaboration tools
- Client management features
Cons:
- Limited integrations
- Basic reporting
- User interface
Pricing
It has a starting plan of $65/month
6. SocialPilot
SocialPilot is budget-friendly social media management software tailored for marketers, marketing agencies, and small companies.
The tool offers three capabilities, namely curation, analytics, and scheduling. SocialPilot has an easy-to-use interface through which one can manage multiple accounts as well as collaborate with other co-workers.
SocialPilot is also suited for the needs of agencies who need to white-label a certain feature in order to offer it to customers.
Key Features:
- Clean User Interface
- Cost-Effective Pricing
- Bulk Scheduling
- Social Media Analytics and Reporting
- Content Library
- Team Collaboration
- Direct Publishing
- Unified Social Inbox
Pros:
- Affordable plans
- Bulk scheduling
- Comprehensive analytics
- Team collaboration tools
- Client management features
Cons:
- Limited integrations
- Basic reporting
- User interface
Pricing
Basics: seven social media profiles for $30 a month.
Standard: $50 monthly for three people and fifteen social media handles.
Premium: $100 monthly for six people and twenty-five social media accounts with unlimited client communication.
Ultimate: $200 monthly for White Label, 50 social media accounts, and unlimited users and clients.
7. Zoho Social
Zoho Social is one of the affordable business solutions of Zoho that brings together social media management solutions in one platform.
Facilities offered are post scheduling, social listening, and improved analytics, which prove to be helpful to different organizations. Companies also receive in-depth reports and analytics to track their social media activity.
Key Features:
- Multi-platform Publishing and Scheduling
- Social media monitoring
- Centralized Inbox
- Analytics and Custom Reports
- Zia AI Assistant
- Visual Content Calendar
- Content Rescheduling
- Team Collaboration
Pros:
- Cost-effective
- Seamless Zoho integration
- Real-time monitoring
- Comprehensive analytics
- Collaboration workflows
Cons:
- Limited features on lower plans
- Steep learning curve
- Occasional sync issues
Pricing
Zoho Social offers three various price levels of plans for agencies and businesses, and a 15-day free trial. You can get a beginner. The business plan we discovered most reasonable at $40/month has required features, which are not available on other lower-cost plans. For agencies, Zoho Social is somewhat expensive. The agency plan, at $320/month, includes all the features a marketer might require, which Hootsuite does not provide.
8. CoSchedule
CoSchedule is a marketing project management software that possesses great functionality and features for managing social media.
CoSchedule also boasts the benefit of possessing a drag-and-drop functionality that enables users to quickly organize and move content based on their preference across the different tabs.
It is ideal for companies that desire to consolidate their marketing and social media into one platform.
Key Features:
- Social and Content Calendar
- Hire Mia AI Assistant
- Team Collaboration
- ReQueue Feature Automates Rescheduling
- Analytics and Reporting
- Centralized Content Scheduling
Pros:
- Integrated marketing calendar
- Project management features
- Drag-and-drop interface
- Content automation
- Campaign management
Cons:
- Higher cost for full features
- Complex setup
- Limited social listening
Pricing
It provides limited free trial of a few days, and other plan modifications might be more than all CoSchedule plans together. For the agency calendar, you need to pay $49/month, and if you need more than that, you can also request a custom plan as per your requirements making CoSchedule a Hootsuite more affordable option.
9. MeetEdgar
MeetEdgar is a sophisticated social media automation platform that is utilized to keep a business in sight on social media.
It also involves reusing content, which means your most popular and engaging posts are always recurring on your subscriber’s feed. MeetEdgar’s scheduling features are not too complex but up to the mark.
Users can create categories, and then they can schedule their posts. It also includes the most basic performance metrics for monitoring the outcome of the particular post.
Key Features:
- Limitless Content Library
- Real-Time Analytical Insights
- Organized Content Library
- Social Media Scheduler
- Auto-Refill Queue
- RSS Feed Import
- Engagement Monitoring
Pros:
- Automated content recycling
- Category-based scheduling
- Content library
- Simplified analytics
- Customizable posting schedule
Cons:
- Limited advanced features
- Pricing
Pricing
MeetEdgar keeps it extremely low with its initial monthly plan of $29.9, while Hootsuite boasts an enormous pricing plan of $249/ month, which alone fills up MeetEdgar’s yearly plan. We can confidently label it as a cheap social media management tool and a possible app like Hootsuite.
10. Loomly
Loomly is a great social media management tool, and it should only be used by teams and agencies.
It has a simple interface for scheduling posts and creating content and also has analyzing tools for social media.
Content planning and implementation are relatively simple with Loomly as the app can handle teamwork.To keep the users engaged and informed, the site also recommends content that is relevant to internet discourse.
An area of Loomly mitigates the chance for mistakes through pre-upload content approval.
Loomly alternatives could be further options for tools for accelerating social media management and approval processes if you are on the lookout for similar sites.
Key Features:
- Unlimited Scheduling
- Post Planning and Scheduling
- Approval and Feedback Workflow
- Social Analytics and Insights
- Media + Content Library
- All-in-one Content Calendar
Pros:
- Robust content creation tools
- Approval workflows
- Social media scheduling and automation
- Detailed analytics
- Collaboration features
Cons:
- Higher pricing for advanced plans
- Limited integrations
- Steep learning curve
Pricing
The starting price plan costs $42/month .
Conclusion
In the high-intensity environment of social media platforms, a suitable collection of marketing tools is an imperative to initiate effective strategies. Hootsuite might be famous, but there are many other alternatives that have unique benefits ideally designed for specific business requirements.
Every one of the following options is available with the objective of helping your social media, as per what you wish to have in a different price range, better team collaboration tools, or in-depth analytics.
Find these Hootsuite alternatives and choose the one that suits your needs best in order to keep your social profiles active and efficient.
Continue Exploring: Best Business Opportunity Ideas